For Companion App URL Builder use this:
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| Summer 18 (old) | s18 |
| Winter 1819 (old) | w1819 |
| Summer 19 (old) | s1819 |
| Winter 19/20 (old) | w1920 |
| Summer 20 | s20 |
| Winter 20/21 | w2021 |
| Summer 21 | s21 |
| Winter 21/22 | w2122 |
| Summer 22 | s22 |
| Winter 22/23 | w2223 |
| Brand | brand |
| Tactical | tct |
| Tactical Always On | tct ao |
| Charter | cp |
| Dynamic | dp |
| Charter/Dynamic | mix |
| Cruise | crs |
| City | cty |
| Active | actv |
| Group | gr |
| Round trip | rtr |
| Shorthaul | sh |
| Midhaul | mh |
| Longhaul | lh |
| Broad (former Prospects) | brd |
| Family | fam |
| Adult | adlt |
| Senior | snr |
| Middle Aged Couple | mac |
| Family Young (small child) | fam-y |
| Family Old (teen) | fam-o |
| Young Adult | ya |
| Concept | cpt |
| HR - Recruiting | hr |
| Disney | dsn |
| Car Rental | car |
| Football | ftb |
| Last Minute | lms |
| Sale | sl |
| Lollo and Bernie | lolbe |
| Information | info |
| Happy Weekend | hw |
| w1819 Canarias (old) | canarias |
| w1819 New+Fresh (old) | nf |
| w1819 Value for Money (old) | vfm |
| w1819 Island of adventure (old) | isoa |
| w1819 Dreamholiday (old) | drho |
| w1819 Explore the World (old) | exwo |
| Destination Code | Use (most used) destination code - ex. "lpa" |
| Spain | esp |
| Mallorca | pmi |
| Canarias | canarias |
| Gran Canaria | lpa |
| Tenerife | tfs |
| Fuerteventura | fue |
| Madeira | fnc |
| Turkey | ayt |
| Egypt | hrg |
| Greece | grc |
| Small Greece | grc-s |
| Big Greece | grc-b |
| Crete | chq |
| Cyprus | lca |
| Balkan | blk |
| Bulgaria | var |
| Croatia | spu |
| Montenegro | tiv |
| Indian Ocean | iot |
| Africa | afr |
| Cape Verde | kap |
| Gambia | bjl |
| USA | usa |
| Dubai | dbx |
| Thailand | hkt |
| Vietnam | pqc |
| Partner | p |
| Awareness | aws |
| Prospecting | prosp |
| Research | rsch |
| Research dynamic | rsch-dat |
| Booking/Conversion | cov |
| Booking/Conversion dynamic | cov-dat |
| Reach (old) | rch |
| Awareness-Research (old) | aws-rsch |
| Retargeting | rtg |
| Contest | con |
| Banner (Display) | bn |
| Wallpaper (Display) | wpp |
| Interscroller (Display) | iscr |
| Video | vid |
| Link Ad (Social) | lad |
| Post (Social) | post |
| Carrousel (Social) | crsl |
| Advertorial (Native) | adv |
| Native Thumbnail (Native) | nath |
| Instant Experience | iex |
| Summer20 | s20 |
| Winter2021 | w2021 |
| Summer21 | s21 |
| Information | info |
| Hotel | htl |
| Family | fam |
| Adult | adlt |
| Concept | cpt |
| Engagement | engage |
| Lollo Bernie | lolbe |
| Insurance | insu |
| HR | hr |
| Partner | p |
| Happy Weekend | hw |
| Longhaul | lh |
| Shorthaul | sh |
| City | cty |
| Charter | cp |
| Independent | dp |
| Tips | tips |
| Local | local |
Helpful Information
|
Blank spaces in fields |
Blank spaces " " in fields are replaced with "_". Example: "Happy hour week 35" will be encoded as "Happy_hour_week_35" in links and that is how it will look like in GA. |
|
Medium (utm_medium) |
Required. Use Medium to identify a medium such as newsletter, banner or social
media. Example: display |
|
Source (utm_source) |
Required. Use Source to identify the referring source; a search
engine, newsletter name, or other source. Example: aftonbladet.se |
|
Campaign (utm_campaign) |
Required. Used for campaign analysis. Use Campaign to identify a specific
product promotion or strategic campaign.Use either Campaign free text field or the predefined
Campaign fields. Example: spring sale |
|
Content (utm_content) |
Typically used to set the content description for that campaign ad. Use
Content to differentiate ads or links that point to the same URL. Example: banner |
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Bookmarks |
Save as bookmark to avoid setting market unit at every visit. Spies.dk Tjäreborg.fi Ving.no Ving.se |
|
Bookmarklets |
Save link as bookmark to easily tag links with the active page as landing page. Spies.dk Tjäreborg.fi Ving.no Ving.se |
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Support |
Fränze Svarre-Lindner, franze.svarre-lindner@spies.dk or +45 61 31 54
34 Tom Ahola, tom.ahola@tjareborg.fi |